About This Project

Ubud Rafting is one of Bali’s most exciting outdoor adventure experiences, offering a long and scenic rafting route surrounded by nature. Our role was to translate that adrenaline, excitement, and natural beauty into a strong and consistent digital presence on Instagram. Through social media management, we developed content that highlights not only the rafting activity itself, but also the full experience—from behind-the-scenes moments, safety and professionalism, to guest interactions and memorable photo spots. Each post was designed to build trust, spark curiosity, and encourage travelers to imagine themselves in the adventure. By combining strategic content planning, visual storytelling, and an adventure-driven tone, we helped Ubud Rafting strengthen its brand identity, increase engagement, and connect with both local and international audiences through Instagram @ubudrafting.id.