About This Project
Aura Plus Gym is a newly launched 24-hour gym in Gianyar, built to offer premium facilities and a modern training experience. Scena Project partnered with Aura Plus Gym from the very beginning, handling their digital presence even before the doors officially opened. Our involvement started in the pre-launch phase, where we developed the content strategy and visual direction to introduce Aura Plus Gym as a strong new player in Gianyar’s fitness scene. From social media management to content creation, every post was designed to build awareness, trust, and anticipation ahead of the opening. Scena Project also handled property photography for Google Maps, ensuring the gym made a strong first impression for users searching for fitness centers in Gianyar. The visuals were optimized to highlight the facility, equipment, and overall atmosphere, supporting both discoverability and credibility. During the first three months after launch, we executed multiple creative campaigns and managed KOL collaborations to expand reach and attract the right audience. Alongside content production, we focused on digital optimization, including Google Maps management, Linktree setup, and performance-driven adjustments to improve visibility and user flow. To support conversions, Scena Project also implemented a booking and membership system that made it easy for users to sign up and engage with the brand. By combining strategic planning, consistent content, and technical optimization, Aura Plus Gym successfully established itself as one of the leading 24-hour gyms in Gianyar within its early launch phase.
Gallery
